There is no doubt eating fruit freshly picked ensures peak flavour. Buying fruit from local orchards means the shorter transport times and peak freshness. And it helps to support local families and businesses.
WA Citrus actively supports local orchards to ensure fruit is picked at it’s peak when it tastes good to keep consumers coming back to WA citrus.
WA citrus growers are able to take advantage of pre-harvest testing for internal fruit quality. Knowing the fruit is super juicy and sweet once it reaches the wholesale market or the retail shelf is very important to WA citrus growers. Oranges and mandarins are sampled for quality testing throughout the season. Over 92% of WA citrus meets national standards for eating quality.
The word from consumer is undeniably loyal. Market research in Perth shows that 97% of citrus consumers prefer to buy locally grown citrus. That’s a fantastic way to support local families dedicated to growing premium citrus. WA Citrus growers are making sure consumers know when WA citrus fruit is available and how to identify it.
Look out for WA Brands
WA Citrus is grown by many orchards independently owned and operated by families and businesses across the state. You will find them for sale at local retailers, supermarkets and farmers markets. Wherever you shop, look carefully at the fruit stickers to ensure what you chose is grown locally.
Here are some of the stickers to look out for to ensure you select WA Citrus: