Industry Objectives



WA Citrus

The WA Citrus industry aims to be a progressive industry which is sustainable and profitable because consumers prefer and appreciate the taste of fresh WA grown citrus fruit.

Key Strategies

Strategies have been identified in 5 areas:

  • Increase consumption of WA citrus fruit
  • Identify and implement production efficiencies for profitability growth
  • Invest in quality improvement and product development
  • Investigate collaborative marketing to achieve scale and market presence
  • Lead a responsive and innovative industry that benefits members

Find out more, read our current Strategic Plan: WA Citrus Strategic Plan